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1. A keyword strategy

Choosing the correct keywords for your website is the cornerstone of every SEO campaign, which is why it's the first thing you do with berserkseo.

It'll most likely take a few hours to complete in detail, and it should be done every 3-6 months.

2. A landing page strategy

As previously said, this step is critical and should be taken in conjunction with any keyword strategy, as new keywords may need the building of new pages.

This pertains to the berserkseo keyword sitemap section.

3. A content strategy

It is beneficial to SEO to add new, relevant, and fresh content to the website. This can take the form of new blog posts, FAQs, service/product pages, and help content, among other things.

It's critical to plan ahead of time for the material you'll develop throughout the next quarter in order to ensure the strategy's success.

4. A 'content' website audit

So, once you've decided on keywords, pages, and content, you'll need to go over the existing site to check if there are any of the following:

1. Material that is relevant to the terms you wish to target (if not, you'll need to create fresh content)
2. Existing content that can be reoptimized for new keywords.
3. Any content that has to be 'purged' or updated because it is causing performance issues (such as thin content and cannibalising content)

5. A 'technical' website audit

It's vital that search engines can readily crawl your website; if they can't, your fantastic content won't be properly indexed and ranked.

Technical SEO is the discipline that ensures this is the case, and you must do a technical audit of the website in order to do so. This includes things like:

- Are there any links on the site that are broken or redirected?
- Are there any pages that haven't been updated in a while?
- Is it possible that duplicate pages are being created?
- How fast is the website?

berserkseo will discover technical SEO issues and provide recommendations for how to resolve them.

6. Competitor analysis

A vital and effective SEO technique is to identify your competitors and reverse-engineer their success.

So what can you look for?

1. Take a look at the terms that their competitors rank for (great for identifying new keywords)
2. Identify traffic sources that you may not have been aware of, such as top referrals (not strictly SEO, but still great for new traffic)

7. Link building

Any SEO strategy requires active link building. There are a variety of link-building activities you can engage in, including:

1. Competitor analysis - Analyze your competitors' link-building strategies and see what you can learn from them.
2. Directory building - crucial for local businesses, but good link building is beneficial for any website that has a physical address.
3. Creative content outreach - You've written an excellent piece of content, and now it's time to find related websites to host it and link back to you.

8. Link audit

If you've done SEO with other companies in the past, you should analyze your backlink profile to see if there are any potentially unfavorable links that are hurting their SEO.

9. Mobile audit

With the bulk of Google searches now conducted on mobile devices and Google's shift to a mobile-first approach, it's more crucial than ever to make sure your website is 'mobile-friendly.'

To evaluate and track mobile performance, use tools like these:

- Google mobile friendly
- Google search console
- Analytics (review traffic to mobile)

10. Reporting

Easily keep a high level of progress track. This will boost your company's performance over time.

It's important to know that SEO takes time.

Google's algorithm is designed to reward websites that have established a level of 'authority' over time. It does not want to promote websites that have not demonstrated that they are deserving of their visitors' attention.

Some of the factors that determine 'authority' are:
- Age of the website
- The quality of the content
- The quality/quantity of backlinks pointing to that website
- The quality of the website itself (technically-speaking) - Other signals (citations, social channels, reviews, etc)

Because these accumulate over time, SEO takes time.

How long depends on three things:

1. The faster you can establish authority based on the aforementioned, the better.
2. The level of competition in the SEO market you're pursuing
3. Trying to stay away from anything that Google doesn't like.

Let's look at point two: the SEO market's competitiveness. Simply said, this indicates how many other websites are actively optimizing for the keywords you wish to rank for.

There's a common rule of thumb to follow in this situation:

The more people that search for a term, the more SEO competitive that keyword becomes, and the longer it takes for your site to rank. (With this in mind, we constantly encourage small businesses to write blogs, as blogs target less competitive keywords and users looking for a specific issue, service, or piece of information.)

So, now that we've covered the basics, let's look at some typical SEO timelines:

If you execute a good blog system you can expect to start driving traffic to that blog within *1-2 months*

You can anticipate to rank in 3-6 months if you optimize a product/service/homepage with a keyword that is low in competition for your website*.

You can anticipate to rank in 6-12 months if you optimize a product/service/homepage with a keyword that is medium in competitiveness for your website*.

If you optimize a product/service/homepage for a keyword with a high level of competition for your website*, you can expect to rank in 12 months or less.

To be clear, everything above is based on previous experience/general SEO timeframes, but it all depends on the quality and quantity of SEO you execute.

It also depends on the amount and quality of SEO work done earlier. They are not promised timeframes, especially if you do not do all of the berserkseo-provided SEO tasks.

Other SEO tools (such as Moz, SEMrush, SERanking, and so on) are useful if you already have an SEO strategy in place or know how to do SEO. They'll give you data so you can optimize your campaigns. These are referred to as data-driven solutions.

But what if you aren't an SEO specialist and aren't sure what to do with all of the information? Many small firms, as well as non-SEO agencies, face this issue. In short, they lack the SEO expertise required to put this information to use, and as a result, they are unable to accomplish the desired SEO results.

berserkseo, on the other hand, does the exact opposite: you create a plan, it informs you how to execute it on your website, and it tracks your continuous performance.

berserkseo is a solution that is built on instructions. You don't need to be an SEO expert because it tells you exactly what you need to do.

It's ideal if you're new to SEO (as a business owner, part of an in-house team, or on the agency side), as it will teach you the ropes.